About AFFABROUS
Empowering New Zealand businesses through strategic insights, structured growth methodologies, and comprehensive investment preparation services.
Our Story
Founded in 2015 by a team of experienced financial analysts and strategic consultants, AFFABROUS emerged from a shared vision to bridge the gap between ambitious business ideas and successful market execution. Our journey began when our founders, having worked across major consulting firms in Auckland and Wellington, recognized that many promising New Zealand companies lacked access to sophisticated strategic planning and investment preparation services.
What started as a boutique consultancy serving local tech startups has evolved into New Zealand's premier strategic advisory firm. Over the past eight years, we have guided more than 200 companies through critical growth phases, facilitated over $150 million in successful funding rounds, and established ourselves as trusted advisors to businesses ranging from innovative startups to established corporations seeking transformation.
Our approach combines deep financial expertise with practical market knowledge, ensuring that every recommendation we make is both strategically sound and operationally feasible. We believe that structured growth is not just about having the right strategy—it's about executing that strategy with precision, transparency, and unwavering commitment to results.
Mission & Values
Our Mission
To accelerate the growth of New Zealand businesses by providing world-class strategic consulting, investment preparation, and business valuation services that transform potential into performance and vision into value.
Our Values
- Integrity: We deliver honest, transparent advice based on rigorous analysis
- Excellence: We maintain the highest standards in every engagement
- Innovation: We embrace new methodologies and technologies
- Partnership: We work alongside our clients as trusted advisors
- Results: We measure success by our clients' achievements
Our Leadership Team
Meet the experienced professionals who drive our strategic vision and deliver exceptional results for our clients.
Rebecca Thornfield
Managing Director & Founder
With over 15 years in strategic consulting and investment banking, Rebecca leads our firm's vision and client relationships. Former senior consultant at McKinsey & Company, she specializes in growth strategy and market expansion planning.
Marcus Chen
Director of Financial Analysis
Marcus brings deep expertise in business valuation and financial modeling. A chartered accountant with experience at PwC and Deutsche Bank, he leads our investment preparation and economic forecasting services.
Sarah Mitchell
Director of Strategic Planning
Sarah specializes in organizational transformation and competitive strategy. With an MBA from INSEAD and consulting experience across Asia-Pacific markets, she drives our structured growth methodologies.
James Rutherford
Director of Technology & Innovation
James leads our digital transformation initiatives and technology strategy services. Former CTO at several tech startups, he helps clients leverage technology for competitive advantage and operational efficiency.
Our Achievements
Delivering measurable results that drive business success across New Zealand's diverse economic landscape.
200+ Companies Served
Successfully guided over 200 businesses through strategic planning and investment preparation processes across diverse industries.
$150M+ Funding Facilitated
Helped clients secure more than $150 million in investment funding through expertly prepared business cases and investor presentations.
95% Client Satisfaction
Maintained exceptional client satisfaction rates with 95% of clients reporting significant business improvement within 12 months.
Industry Recognition
Awarded "Strategic Consulting Firm of the Year" by New Zealand Business Excellence Awards for three consecutive years.
Expert Methodology
Developed proprietary frameworks for structured growth assessment that have become industry benchmarks in strategic planning.
Market Coverage
Established comprehensive market presence across Auckland, Wellington, Christchurch, and regional business centers throughout New Zealand.
Client Testimonials
Hear from business leaders who have experienced the transformative power of our strategic advisory services.
"AFFABROUS transformed our approach to investment preparation. Their financial insights and structured methodology helped us secure Series B funding 40% faster than projected. Rebecca and her team's expertise in presenting our growth story to investors was invaluable."
CEO, TechVenture Solutions
"The business valuation and strategic planning services provided by Marcus and the team were instrumental in our successful acquisition. Their thorough analysis and clear presentation gave both parties confidence in the transaction value and future growth potential."
Managing Director, Precision Manufacturing Ltd
"Working with AFFABROUS on our expansion strategy was a game-changer. Sarah's structured growth framework helped us identify new market opportunities and develop a clear roadmap for scaling our operations across the South Island."
Founder, Thompson Retail Group
Our Work Environment
Get a glimpse into our collaborative workspace and the professional environment where strategic insights come to life.
Ready to Transform Your Business Strategy?
Join the hundreds of New Zealand businesses that have accelerated their growth with our expert strategic advisory services. Let's discuss your unique challenges and opportunities.